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Product Marketing Manager

This is a pivotal hire. You'll work at the intersection of product, sales, and marketing — translating platform capabilities into compelling value propositions and ensuring every buyer touchpoint communicates a consistent, credible message. Real ownership. Not a support role.
  • Salary: DOE
  • Duration: Full Time, Permanent
  • Location: Galway, Ireland (Hybrid)
  • Department: Product & Marketing

OneTouch Health is an Irish tech company building purpose-built software for the social care sector. Our platform supports home care providers and care agencies across Ireland, the UK, EU, and Australia — managing staff scheduling, compliance, real-time communication, and service reporting.

As we scale into new markets and expand our platform, we’re hiring a Product Marketing Manager to own the connection between what we build and how it lands in the market.

What You’ll Own:

  • Messaging & positioning: develop and maintain the core messaging framework, buyer personas, and competitive differentiation across all markets and segments
  • Go-to-market: lead launch planning for new features and market expansions, coordinating across Product, Sales, and Customer Success
  • Content: own the full content library from awareness through conversion — case studies, white papers, web copy, email nurture, solution briefs
  •  Sales enablement: build pitch decks, battlecards, ROI tools, and objection-handling guides; run regular enablement sessions with the Sales team
  • Market intelligence: conduct customer interviews, monitor the competitive landscape, track regulatory developments, and brief internal stakeholders

What We’re Looking For:

  • 4–8 years in product marketing or B2B SaaS marketing, with a track record of owning messaging, content, and go-to-market execution.
  • Experience in healthtech, social care technology, or workforce management software is a strong advantage.
  • Proven ability to work across UK and/or European markets.
  • Exceptional messaging and storytelling skills.
  • Strong content creation across multiple formats.
  • Commercial fluency – you understand how marketing connects to pipeline and revenue.
  • Comfortable with HubSpot (or similar), GA4, and content/design tools.

What Success Looks Like:

First 90 Days:

  • Deep understanding of the product, customer base, and competitive landscape.
  • A revised messaging framework agreed across Marketing, Product, and Sales.
  • An audit of existing sales materials completed, with a prioritised improvement plan.

By Month 6:

  • A full suite of core sales enablement materials live and in active use.
  • A content library supporting the full customer journey.
  • At least one significant product launch or feature campaign executed end-to-end.
  • A structured customer insight programme in place.

By the End of Year 1:

  • Measurable improvement in sales conversion metrics and pipeline velocity.
  • Established as the subject matter expert on positioning, messaging, and market intelligence across the business.

Why Join Us?

  • Real ownership over product marketing strategy.
  • Close collaboration with leadership, product, and sales.
  • Work that genuinely improves how care is delivered in communities.
  • A growing company with expanding scope and ambition.

A detailed spec will be available prior to interview.

To Recruitment Agencies: We are managing this hire directly and are not accepting approaches from agencies or third-party recruiters at this time. Unsolicited CVs will not be considered.

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